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Jazz Audiences Initiative – Overview of Their Findings

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by Mark Subel on October 12, 2011

You may have remembered the Jazz Audience Initiative lead by the Jazz Arts Group received a $200,000 grant from the Doris Duke Charitable Foundation to support a study to answer fundamental questions about how and why people engage with jazz. The main goal is for the initiative to learn new ideas for engaging audiences, and infusing the art form with new energy. (more here). After months of research, the group will provide some of their key findings from the study and YOU are invited.

Alan Brown and Rebecca Ratzkin of WolfBrown will provide a summary of the key research findings from the Jazz Audiences Initiative (JAI). The 21-month research project resulted in a market segmentation analysis of current jazz ticket buyers in select locations across the country, as well as a prospective ticket buyer study focused on Central Ohio.

During a national convening in August 2011, marketing professionals began to study implications for the data. Jon Yanofsky, Jazz at Lincoln Center, and Scott Vezdos, Jazz Arts Group, will share highlights from that work. Robert Breithaupt, Executive Director of the Jazz Arts Group, the JAI lead organization, will discuss leadership implications for the field related to the research findings. Jerry Yoshitomi, MeaningMatters, will facilitate the webinar.

Title: Jazz Audiences Initiative – Overview of Findings
Date: Friday, October 21, 2011
Time: 3:00 PM – 4:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.

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